Case Study
Elevating Outdoor Living with Sustainable Composite Solutions

Global Brands that have trusted us


We Boosted Organic Visibility & Conversions for a Premium Outdoor Living Brand in the UK

Green Squares, a leading provider of luxury outdoor living solutions—ranging from composite decking and porcelain paving to contemporary garden structures—partnered with Misha Infotech to strengthen their online presence and digital performance.
By crafting a visually rich and SEO-optimized website, paired with a tailored content strategy, we enhanced their search rankings, improved user engagement, and increased the volume of high-quality inquiries. Our approach helped Green Squares showcase their expertise, connect with design-conscious homeowners, and grow their brand reach across the UK market.

Challenges

Green Squares operates in a competitive segment of the UK home and garden improvement industry, specializing in premium outdoor living solutions like decking, paving, and verandas. The primary challenge was to outrank well-established competitors and high-authority home improvement websites while improving local SEO for various UK regions. Additionally, it was crucial to enhance mobile performance, improve lead conversion paths, and maintain the luxury brand image across the digital platform.

  • Industry:

    Home & Garden, Outdoor Living, Landscaping Solutions

  • Platform:

    Custom WordPress CMS

  • Channels:

    SEO & Google Ads Integration

  • ROAS Improvement:

    Achieved 4.8x return on ad spend through Smart Shopping and Performance Max campaigns

  • Conversion Rate Increase: 67%

    boost in paid search conversion via optimized landing pages

  • Cost Per Lead Reduced: 32%

    drop in cost per lead through refined targeting and keyword strategy

  • Remarketing Success:

    Re-engaged past site visitors with cart abandoner and seasonal offer ads via Google Display & Meta

  • Search Impression Share:

    Grew local visibility in Google Ads from 28% to 63% in key service areas

  • Website Traffic: +410%

    Achieved a substantial increase in organic traffic from search engines.

  • Leads: +350%

    Improved qualified enquiries for decking, paving, and design consultations.

  • Top Ranking Keywords: 180+

    Secured top 3 positions for high-value keywords in the outdoor living niche.

Key Strategies Implemented

  • Local SEO Optimization

    We developed location-specific landing pages optimized for geo-targeted keywords to capture local search traffic across the UK.

  • Content Marketing

    Created expert-led content including buying guides, blog articles, and product insights tailored to seasonal trends and customer needs.

  • Technical SEO Fixes

    Resolved crawl issues, improved site speed, mobile performance, and implemented structured data for product pages.

  • On-Site Conversion Optimization

    Enhanced user experience with clear CTAs, interactive galleries, and easy navigation—leading to better engagement and form submissions.

Our Solution
  • Geo-Targeted SEO Strategy: Built a multi-location SEO framework to target high-intent users across different UK regions, helping Green Squares dominate local search.
  • Optimized Product Architecture: Structured the website into clearly defined product categories (decking, paving, verandas) to enhance navigation and improve search engine indexing.
  • Content-Rich Landing Pages: Designed and implemented dedicated landing pages with persuasive content, customer use cases, and strong CTAs to improve time on page and lead conversions.
  • Cross-Channel Brand Messaging: Aligned SEO, blog content, and social media with a unified brand voice to boost recognition and trust across platforms.
  • Lead Funnel Optimization: Streamlined inquiry forms and added tracking to monitor user flow, enabling more efficient capture of high-quality leads.
  • UX & Mobile Speed Enhancements: Improved mobile performance and user experience through optimized media, faster load times, and responsive layouts.
Why Choose Misha Infotech for SEO

Struggling to do SEO amidst Budget, Time,
& Resource Constraints?

While most SEO agencies chase rankings, we focus on real business growth. At Misha Infotech, our SEO strategies are built to drive qualified leads, increase inquiries, and boost sales—not just traffic.

200%+

Increase in Organic Traffic

5X

Growth in Keyword Rankings

300%

Boost in Website Conversions

50,000+

Monthly Visitors Generated

100+

Businesses Scaled Through SEO

500+

Ranking Competitive Keywords

Proven Results
Proven Results

We’ve helped businesses across industries improve rankings, traffic, and conversions.

Proven Results
Data-Driven Approach

Our strategies are backed by analytics and tailored to your business goals and growth

Proven Results
ROI-Focused SEO

We go beyond rankings to deliver real business outcomes—leads, sales, and visibility.

Proven Results
Transparent Reporting

You get regular updates, clear insights, and full campaign visibility at every stage..

Case Studies

We offer a comprehensive suite of performance marketing services to help a business achieve its marketing goals.

Stop Losing Customers. Grow Your Brand. Maximize ROI.

Thousands of potential customers visit your website—but how many convert? At Misha Infotech, our Digital Marketing Expert strategies help you turn traffic into revenue by boosting your visibility, generate quality leads, and drive sustainable online revenue.

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