
Erbario Toscano, an Italian luxury fragrance and home lifestyle brand, partnered with Misha Infotech to increase its international visibility, drive qualified traffic, and grow online sales. Through a holistic approach combining SEO, Google Ads, and Meta Ads, we helped position Erbario Toscano as a premium eCommerce destination for sensory wellness lovers.
Despite an elegant brand and product line, the website faced performance gaps:
Luxury Beauty, Fragrance, Skincare, Home Wellness
Google Ads (Search, Performance Max, Shopping)
Organic SEO (Google.it, Google.com, Google.fr), Google Ads (Search, Shopping, Retargeting), Meta Ads (Instagram, Facebook), Conversion Tracking & Reporting, Creative Ad Design
Strong boost in organic sessions from the U.S., UK, and France for terms like “luxury Italian perfume”, “Tuscany home fragrance”, and “natural body care.”

Consistent return on ad spend across shopping and search campaigns.
Instagram story ads and carousel formats significantly improved CTRs and conversions.
Over 130+ keywords ranked in the Top 10, with a major focus on brand + long-tail fragrance terms.
We restructured metadata, optimized category and product pages, and improved internal linking. A multilingual keyword strategy was implemented to attract traffic from both Italian and English-speaking markets.
Created segmented campaigns targeting high-value products like home diffusers, perfumes, gift boxes, and refills. Focused on shopping ads and retargeting with custom audiences.
Crafted lifestyle creatives and story ads aligned with the brand’s aesthetic. Deployed conversion-optimized campaigns for new arrivals, seasonal sales, and collections.
Used Google Analytics, Meta Pixel, and UTM tagging to track conversions and customer paths. A/B tested headlines, visuals, and ad placements to improve ROAS.
While most SEO agencies chase rankings, we focus on real business growth. At Misha Infotech, our SEO strategies are built to drive qualified leads, increase inquiries, and boost sales—not just traffic.
Increase in Organic Traffic
Growth in Keyword Rankings
Boost in Website Conversions
Monthly Visitors Generated
Businesses Scaled Through SEO
Ranking Competitive Keywords
We offer a comprehensive suite of performance marketing services to help a business achieve its marketing goals.
Thousands of potential customers visit your website—but how many convert? At Misha Infotech, our Digital Marketing Expert strategies help you turn traffic into revenue by boosting your visibility, generate quality leads, and drive sustainable online revenue.
Fill the form to Book a call with us and we will you which strategy is right for you!