Case Study
Erbario Toscano Boosts Sales with Google, Meta Ads & SEO

Global Brands that have trusted us


Scaling Luxury Fragrance & Lifestyle Brand with SEO and Paid Media

Erbario Toscano, an Italian luxury fragrance and home lifestyle brand, partnered with Misha Infotech to increase its international visibility, drive qualified traffic, and grow online sales. Through a holistic approach combining SEO, Google Ads, and Meta Ads, we helped position Erbario Toscano as a premium eCommerce destination for sensory wellness lovers.

Challenges

Despite an elegant brand and product line, the website faced performance gaps:

  • Weak organic search visibility outside of Italy
  • Low conversion from international traffic
  • Under-optimized category pages and metadata
  • Limited ad strategy targeting high-intent fragrance buyers
  • Inconsistent social media ad engagement
  • Industry:

    Luxury Beauty, Fragrance, Skincare, Home Wellness

  • Platform:

    Google Ads (Search, Performance Max, Shopping)

  • Channels:

    Organic SEO (Google.it, Google.com, Google.fr), Google Ads (Search, Shopping, Retargeting), Meta Ads (Instagram, Facebook), Conversion Tracking & Reporting, Creative Ad Design

  • Website Traffic: +185% Organic Growth

    Strong boost in organic sessions from the U.S., UK, and France for terms like “luxury Italian perfume”, “Tuscany home fragrance”, and “natural body care.”

  • Google Ads ROAS: 3.8x Return

    Consistent return on ad spend across shopping and search campaigns.

  • Meta Ads Engagement: +280% Boost

    Instagram story ads and carousel formats significantly improved CTRs and conversions.

  • Keyword Rankings:

    Over 130+ keywords ranked in the Top 10, with a major focus on brand + long-tail fragrance terms.

Key Strategies Implemented

  • Advanced SEO Optimization

    We restructured metadata, optimized category and product pages, and improved internal linking. A multilingual keyword strategy was implemented to attract traffic from both Italian and English-speaking markets.

  • Smart Google Ads Campaigns

    Created segmented campaigns targeting high-value products like home diffusers, perfumes, gift boxes, and refills. Focused on shopping ads and retargeting with custom audiences.

  • Meta (Facebook & Instagram) Ad Campaigns

    Crafted lifestyle creatives and story ads aligned with the brand’s aesthetic. Deployed conversion-optimized campaigns for new arrivals, seasonal sales, and collections.

  • Performance Tracking & A/B Testing

    Used Google Analytics, Meta Pixel, and UTM tagging to track conversions and customer paths. A/B tested headlines, visuals, and ad placements to improve ROAS.

Our Solution
  • SEO for International Reach: Optimized English pages and implemented hreflang for multilingual indexing.
  • Google Ads for Product Sales: Focused on branded + non-branded keywords, custom audiences, and shopping formats.
  • Meta Ads for Brand Awareness: Created visually rich ads to highlight luxury appeal and new arrivals.
  • Conversion Rate Optimization (CRO): Suggested on-site UX improvements for better cart-to-checkout performance.
Why Choose Misha Infotech for SEO

Struggling to do SEO amidst Budget, Time,
& Resource Constraints?

While most SEO agencies chase rankings, we focus on real business growth. At Misha Infotech, our SEO strategies are built to drive qualified leads, increase inquiries, and boost sales—not just traffic.

200%+

Increase in Organic Traffic

5X

Growth in Keyword Rankings

300%

Boost in Website Conversions

50,000+

Monthly Visitors Generated

100+

Businesses Scaled Through SEO

500+

Ranking Competitive Keywords

Proven Results
Proven Results

We’ve helped businesses across industries improve rankings, traffic, and conversions.

Proven Results
Data-Driven Approach

Our strategies are backed by analytics and tailored to your business goals and growth

Proven Results
ROI-Focused SEO

We go beyond rankings to deliver real business outcomes—leads, sales, and visibility.

Proven Results
Transparent Reporting

You get regular updates, clear insights, and full campaign visibility at every stage..

Case Studies

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Thousands of potential customers visit your website—but how many convert? At Misha Infotech, our Digital Marketing Expert strategies help you turn traffic into revenue by boosting your visibility, generate quality leads, and drive sustainable online revenue.

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