Case Study
Experience Online Shopping Seamlessly with Brielboutik

Maximizing Paid Media ROI in the UK Lifestyle & Home E-Commerce Market

Brielboutik had a wide range of high-demand products spanning fashion, health & beauty, kids, pets, and home apparel. With clear seasonal demand trends and an expanding online shopping culture in the UK, the brand had the potential to capture a large share of the lifestyle eCommerce market. Additionally, Google Shopping and Meta Ads offered strong opportunities for visibility and conversions if structured correctly. The product variety presented a unique advantage for category-based campaign segmentation and audience targeting, which many competitors had not yet fully leveraged.

Challenges

Despite its diverse catalog, Brielboutik struggled with low online visibility and lacked a strong brand presence in the crowded UK eCommerce space. The existing ad accounts were poorly structured, with no clear funnel strategy or targeting based on customer intent. Product feeds were incomplete, impacting Google Shopping performance, while Meta campaigns lacked creative variation and audience segmentation. Additionally, the absence of dynamic retargeting meant missed opportunities to recover potential buyers who abandoned their carts or browsed without converting. Creative fatigue and inconsistent messaging further hindered engagement and ROI.

  • Industry:

    Fashion, Health & Beauty, Sports, Kids, Pets, Home Apparel

  • Platform:

    Shopify

  • Channels:

    Meta Ads + Google Shopping

  • Revenue Growth: +615%

    Achieved a major increase in sales driven by optimized Google Shopping and Meta Ads performance.

  • Return on Ad Spend (ROAS): 4.2x

    Scaled from a baseline of 1.8x to a consistent 4.2x return across all paid channels.

  • Cost per Acquisition (CPA): -35.5%

    Reduced acquisition costs through strategic funnel segmentation and audience refinement.

  • Conversion Rate:+116%

    Improved the average conversion rate across platforms with data-driven creative testing and retargeting strategies

  • Click-Through Rate (CTR):+116%

    Enhanced audience engagement through tailored creatives and product category segmentation.

Key Strategies Implemented

  • Meta Ads Funnel Structuring

    We segmented the Meta Ads funnel into TOFU (awareness), MOFU (engagement), and BOFU (conversion) campaigns, aligning each product category with the appropriate audience intent for higher ROAS and CTR.

  • Google Shopping Campaign Optimization

    Optimized product feeds with enriched titles, descriptions, and structured data. Launched Performance Max and Smart Shopping campaigns to drive qualified traffic and improve product visibility across search and display.

  • Dynamic Retargeting & Remarketing

    Implemented dynamic product ads on Meta and Google for cart abandoners and product viewers, increasing conversion rates and reducing CPA by re-engaging high-intent users.

  • A/B Creative & Copy Testing

    Tested multiple ad creatives across categories (Fashion, Kids, Pets, Home) to identify high-converting visuals and messaging. Leveraged seasonal promos and urgency triggers to boost click-through and conversion rates.

Our Solution
  • Funnel Restructuring on Meta: Built a full-funnel ad structure (TOFU–MOFU–BOFU) with tailored creatives and messaging by category.
  • Google Shopping Feed Optimization: Cleaned and enriched product data for better performance in Smart Shopping and Performance Max campaigns.
  • Dynamic Retargeting Across Channels: Set up product-level retargeting for both cart abandoners and product viewers using Meta and Google tools.
  • A/B Testing & Scaling: Continuously tested creatives, ad copies, and audience sets to identify winners and scale profitably.
  • Cross-Platform Sync: Created a unified experience between Google and Meta campaigns to reduce cost per acquisition and boost repeat purchases.
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